In order to ensure the newly developed products are capable to meet the changing requirements of the market and different requirements of different customers, the company sticks to the “Self- organization of R&D” principle, and does not hesitate to spend a large amount of money in the establishment and beefing-up of product R&D group, so as to ensure the company’s products take advantages in the fellow products and the company is entitled to independent intellectual property. Moreover, the ten-odd foreign specialized designers employed by our company perennially are distributed in different areas, that is to say, 5 in Germany, 3 in America, 2 in Britain, and 1 in Philippine, so as to ensure the designing products are capable to be in accordance with the fashionable trends and living features of different areas all over the world and maintain relatively strong competitive advantages. Based on the characteristics and status quo of foreign local consuming markets, the said designers have designed a large amount of products of different styles and features and kept improving. Consequently, their products are well recognized and praised by most foreign customers and clients.

Meanwhile, the company also has a designing group at home of more than 10 designer, all of whom graduated from the designing department of the China Academy of Art, the leading among the fellow universities in China. After learning about the requirements of foreign markets, inspecting the characteristics of local culture and art, they have designed lots of excellent works featuring traditional Chinese culture. By this means, we convey the theory of Chinese culture to the countries all over the world and the products are widely praised by our clients.